aaliyah gaston

+ EXPERIENCED OPERATIONS LEADER & CREATIVE CONSULTANT
+ EXPERTISE IN STRATEGIC EVENT MANAGEMENT & BRAND DEVELOPMENT

For over seven years, Aaliyah Gaston has been a driving force behind the successful launch and operationalization of product-based businesses, particularly for established influencers. As an operations and creative consultant, Aaliyah combines her deep understanding of strategic communications with her passion for storytelling to bring innovative concepts to life.

Aaliyah's journey began as a project manager in a multicultural advertising agency, where she honed her skills in internal strategic communications and event management. She quickly became known for her exceptional organization, planning, and delegation abilities, earning her the reputation of being a strong, trustworthy #2 to power players across various industries.

Her career has been marked by her ability to seamlessly blend creativity with operational excellence. Aaliyah has managed teams and operations for multiple sold-out launch events and brand marketing activations, working with globally recognized streetwear brands and Fortune 100 companies such as McDonald's and New Balance. Her work has not only contributed to the success of these brands but has also played a key role in shifting culture and redefining fashion-based narrative storytelling.

In addition to her work with influencers and brands, Aaliyah has a passion for capacity building and experiential event planning. She has served as a capacity-building coach for the State of Illinois' i2i ICJIA program and has played a pivotal role in strategic initiatives that empower communities and individuals alike.

Born and raised on the West Side of Chicago, Aaliyah is deeply committed to bringing authentic stories to the world that reflect the creative and resourceful energy of her city. Her work continues to inspire and drive change, making her a sought-after consultant for those looking to make a lasting impact in their industries.